by Sheila Santiago | May 29, 2015 | Business Builder, Customer Service, Floral Industry News, Marketing
It doesn’t take something as unforgivable as, say, delivering the mistress’ arrangement to the wife, to lose a customer. Quite the contrary, sometimes the tiniest fracture in customer service (your sales person kept the customer on hold a little too long, your driver...
by Sheila Santiago | May 29, 2015 | Business Builder, Floral Industry News, Marketing, Social Media, Technology
Social media has done wonders for small business owners, helping them spread their messages in front of hundreds, thousands, or (for the truly savvy marketers) millions, without spending a penny.Social media needn’t be a full-time job, insists Heather Waits,...
by Sheila Santiago | May 28, 2015 | Business Resources, Member Benefits
SAF membership is good for your health — literally! SAF has partnered with Hortica Insurance and Employee Benefits, to get members, their families and their employees the best deal possible on prescription drugs with a no-cost prescription discount card. The card is...
by Sheila Santiago | May 28, 2015 | Business Builder, Floral Industry News
Prom’s not the only dance that can give florists a sales boost. Don’t forget about recital season! Parents love watching their little ones pirouette, plié and prance about the stage. They also love immortalizing the event with a photo of their tiny dancer with a big...
by Sheila Santiago | May 28, 2015 | Events & Education, Floral Industry News, Government Relations, Public Relations
Over the holiday weekend, floral industry companies came together with the Memorial Day Flowers Foundation to honor service members at more than 200 cemeteries and ceremonies across the country, including Arlington National Cemetery in Virginia, where volunteers...