by Jenny Scala | Jan 26, 2015 | Business Builder, Marketing, Public Relations
In the floral industry, we understand the positive impact flowers and plants have on people, what a wonderful gift choice floral products make and the expertise professional florists offer. To make sure consumers get those messages, SAF conducts nationwide strategic... by Jenny Scala | Jan 7, 2015 | Events & Education, Floral Industry News
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate their accomplishment. DDuring its convention, the Society of American Florists hosts the floral industry’s longest-running... by Sheila Santiago | Jan 6, 2015 | Floral Industry News
To improve your marketing in 2015, change your perspective. Rather than focusing on the quantity of likes, fans and followers, really think about the people you’re trying to reach and how they’re responding to your message. Baileigh Industrial shows the human side of...