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How I Did It: Maximize Profits and Minimize Stress on Valentine’s Day
A conversation with SAF President Chris Drummond, AAF, PFCI
Presented on Wednesday, January 8, 2020
This year Valentine’s Day falls on the Friday of a long weekend — a scenario that creates extra challenges for retail florists who have to compete head-to-head with getaways, hotel and spa packages and other experience-based gifts.
Feeling nervous? Don’t panic.
SAF President Chris Drummond, AAF, PFCI, of Penny’s by Plaza Flowers in metro Philadelphia pulls back the curtain on his holiday prep, execution and follow-up plans. He shares specific tips, best practices and advice on how you can streamline your operations, maximize profit and not lose your mind during one of the busiest times of the year.
You’ll learn:
- How to incentivize your team and customers to choose early order and early delivery options—and advice on how to make delivery a profit center for your business
- Tactics how to prep far ahead—so that you don’t have to turn down any orders—along with “secrets” of staffing that ease the burden of scheduling
- How to plan and execute efficient preproduction, then sell what is already in the cooler
- Proper care and handling so you can produce designs earlier and not reduce vase life/customer satisfaction
- How to recruit delivery staff and maximize delivery efficiency
- Best practices in service, including online review management, to ensure your customers have the best possible experience
