7 a.m. –8 p.m.
SAF Registration Desk & Resource Center
5 – 5:45 p.m.
First Timers Reception
New to convention? This private happy hour will make you feel at home. You’ll meet other first timers and members of the SAF Volunteer Leadership.
6 – 8:00 p.m.
SAF President’s Welcome Party
Reconnect with friends and make new ones at the opening reception hosted by SAF President Bill LaFever, PFCI.
7 a.m. –5 p.m.
SAF Registration Desk & Resource Center
7 – 8:45 a.m.
Kick – Off Breakfast, Create a Culture to Attract Top Talent
Doors open and breakfast starts at 7 a.m.; program starts at 7:30 a.m.
Speaker: Jamie Notter, WorkXO
Newsflash: Workplace culture matters more than pay and benefits. But how do you intentionally create culture? Author and culture expert Jamie Notter shares his research and compelling stories from organizations that have cracked the code on attracting and retaining top talent. (Hint: It’s more than foosball tables and free lunches.) He’ll also present results from an SAF survey of owners and employees, revealing how your peers define their workplace cultures.
You’ll learn about:
- Hallmarks of progressive, innovative and inclusive cultures
- Processes and behaviors that turn culture into a tangible tool
- How to write a playbook for change
Sponsor
9 a.m. – 5 p.m.
Outstanding Varieties
See the best products from the world’s top growers!
Review more than 5,000 stems of the best flowers and unique plants on the market during one of the industry’s biggest flower and plant competitions. Dozens of growers and breeders from across the country and around the world are exhibiting their finest cut flowers, greens, potted flowering plants, bedding plants and foliage for top honors. Expert judges crown one Best in Show, rank 13 Best in Class, and present Blue and Red Ribbons to dozens more. Vote for your favorite to win People’s Choice.
Growers … want to exhibit? Go to safnow.org/outstanding-varieties-competition or contact Laura Weaver by Aug. 17 at 703-838-5221.
Sponsor
9:15 – 10:30 a.m. | Three Concurrent Sessions
Preparing Millennials for Leadership
Speaker: Diane Thielfoldt, The Learning Café
Panelists include: Kyle Garrison, Bill Doran Company; and Cameron Pappas, Norton’s Florist
Millennials, the largest adult population in history, are no longer the new kids on the block. Representing 35 percent of the U.S. workforce, many are well into their 30s and are increasingly taking on leadership roles. Generations expert Diane Thielfoldt provides insight into how to help develop this next generation of leaders. A panel of Millennial industry members also voice what they want from their careers.
You’ll learn:
- How to connect, communicate and reward Millennials, and how older generations can adapt management styles to help them thrive
- How to engage Millennials and guide them into leadership positions
- What Millennials love about the floral industry — and what drives them away
Sponsor
One of a Kind: How to Stand Out on Social Media
Speaker: Crystal Vilkaitis, Social Edge
How are customers researching products and stores in today’s world? Online and through social! How are you showing up and grabbing the consumer’s attention? Retail Social Media Expert Crystal Vilkaitis shows how you can stand out from the competition by creating a consistent online brand with graphics, ads and local listings.
You’ll learn:
- How to easily take your brand from chaos to cohesive to boost your marketing efforts
- What to include in Yelp and other review site listings, and how to monitor, respond to and optimize these listings
- How to use graphics, video, ads and local listings online to your competitive advantage
Sponsor
Weddings that WOW
Information coming soon!