Local Action. Nationwide Impact. That’s the Power of SAF.
Petal It Forward is a prime example of the industry coming together for a common goal, and as your national trade association, we are proud to lead you in this initiative to elevate consumer perceptions about flowers. SAF helps you build a better floral business, so together we can build a stronger floral industry.
Capitalize on Petal It Forward to Promote Your Shop
Whether it’s paying for a fellow commuter’s toll, or leaving a generous restaurant tip, “pay it forward” actions are all the rage. News coverage on people spreading kindness has evolved into an ongoing feel-good story on traditional and social media channels across the U.S.
The floral industry can take part in this feel-good trend through SAF’s Petal It Forward campaign, leveraging study findings on how flowers have an immediate impact on happiness and a long-term positive effect on moods (and that people report the best reason to receive flowers is “just because”).
Petal It Forward illustrates the positive benefits of giving and receiving flowers, positions your business as a do-gooder, increases employee morale, and can increase your visibility in the community through local media coverage.