Petal It Forward

Local Action. Nationwide Impact. That’s the Power of SAF.

On October 24, 2018, florists nationwide will randomly surprise people on the street with flowers in more than 350 cities in all 50 states, plus D.C. Lucky recipients will receive two bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. There will be a lot of smiles going around as the country experiences flower power. See below for a list of the Petal It Forward events by city and state.

Petal It Forward is a prime example of the industry coming together for a common goal, and as your national trade association, we are proud to lead you in this initiative to elevate consumer perceptions about flowers. SAF helps you build a better floral business, so together we can build a stronger floral industry.

Consumer News Coverage
SAF Petal It Forward Events List
Latest SAF Petal It Forward News


Capitalize on Petal It Forward to Promote Your Shop

Whether it’s paying for a fellow commuter’s toll, or leaving a generous restaurant tip, “pay it forward” actions are all the rage. News coverage on people spreading kindness has evolved into an ongoing feel-good story on traditional and social media channels across the U.S.

The floral industry can take part in this feel-good trend through SAF’s Petal It Forward campaign, leveraging study findings on how flowers have an immediate impact on happiness and a long-term positive effect on moods (and that people report the best reason to receive flowers is “just because”).

Petal It Forward illustrates the positive benefits of giving and receiving flowers, positions your business as a do-gooder, increases employee morale, and can increase your visibility in the community through local media coverage.

Petal It Forward is possible thanks to the voluntary contributors of the SAF PR Fund. Find out if your supplier is a PR Fund supporter at safnow.org/prfund.

2018 © Society of American Florists

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