by Mary Westbrook | Mar 10, 2021 | Floral Industry News, Floral Management
Along with “social distancing” and “flattening the curve,” the word “plantfluencer” was a word that entered more Americans’ vocabulary in 2020. As people hunkered down and looked for ways to draw comfort and combat feelings of isolation during the pandemic, many...
by Mary Westbrook | Feb 9, 2021 | Floral Industry News, Webinars
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially during this last stretch, language tweaks can help convey the sales messages you want to pitch customers. Ahead of the 2020...
by Mary Westbrook | Feb 3, 2021 | Uncategorized
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new Society of American Florists survey of retailer members. More than 80 percent of respondents reported an increase in December...
by Mary Westbrook | Feb 3, 2021 | Events, Events & Education, Floral Industry News
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay — people are obsessed,” Nicole Palazzo, executive vice president at City Line Florist in Trumbull, Connecticut, recently...
by Mary Westbrook | Jan 27, 2021 | Floral Industry News
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your plans match up with what could be a high-volume event? Paul Goodman, MBA, PFCI, a longtime floral industry financial...