by Sheila Santiago | Aug 27, 2015 | Floral Industry News
In honor of Tom Butler’s dedication and passion to the floral industry, Teleflora has established the “Tom Butler Floral Retailer of the Year” Award. This award was created to recognize a Teleflora member florist who best embodies the legacy of Tom Butler, who passed...
by Sheila Santiago | Aug 27, 2015 | Floral Industry News, Government Relations, Industry Watchdog
What exactly is an independent contractor? The government’s new interpretation has several ramifications for floral business owners. The U.S. Department of Labor (DOL) has quickly followed its proposed rule to expand the number of workers eligible for overtime...
by Sheila Santiago | Aug 27, 2015 | Business Builder, Member Benefits
Your SAF membership can save you money if you rent a car. Both Avis and Budget offer discounts of up to 25 percent. For Budget, call 800-527-0700 and mention the SAF Budget Customer Discount (BCD) number: Z859900, or visit...
by Sheila Santiago | Aug 21, 2015 | Business Builder, Social Media
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow season — and to capture a little “market research.” Sara Hill of Beaverton Florists used a Facebook contest to...
by Sheila Santiago | Aug 21, 2015 | Business Builder, Customer Service, Events & Education, Floral Industry News
We’ve all been there. A customer calls requesting an arrangement she saw online, but you don’t have the exact flowers or containers pictured in your inventory. Be upbeat, not apologetic, when pitching alternative flowers or containers, says sales expert...